Hire an experienced freelance web designer from our staff.

We design efficient web sites with the customer in mind.

Our basic web design principles are as follows:

• Get the visitor what they want, fast.
• Allow visitors to "interact" (purchase, contact for service, etc.) within one click of navigation.
• Ensure fast page loading with minimal navigation.
• Provide essential information first and with the most clarity in presentation.
• Optimize every aspect of the site for Search Engine Optimization (SEO).
• Use Flash and other multimedia throughout key points of the site for aesthetic effect.

Our web sites are conduits of commerce, not beauty pageants.

When you're searching for a freelance web design professional, don't be fooled by over-the-top Flash sites.

The vibrancy of Flash cannot be denied. Macromedia Flash presentations are the cornerstone of animation, sound, and video on the Internet. YouTube movies and other popular online applications are created using Macromedia Flash technology. The experienced web designers at Fluid Creations are well-versed in Flash and can use it for appropriate applications.

However, much the same way a monster truck has terrible fuel economy, web sites created solely in Flash underperform compared to similar sites. It does not matter what industry or service the site represents. Customers always prefer a non-flash site due to ease of use, navigation, and wealth of information. According to popular research, more than two-thirds of all visitors to a site with a Flash introduction will 'skip' to the main page of the site, bypassing the flash movie completely. If they encounter a site created solely in Flash, they also encounter an interface they are unsure how to use and they leave in a hurry, hoping to find what they want on a site with a more straightforward design.

In addition, sites designed with flash degrade your search engine optimization potential. The more content available on your site, the higher your search engine ranking. Flash movies and presentations do not contribute to your search engine ranking and make life hard for search engine spiders trying to index your site. Fighting your own web site's promotion potential in favor of a glamorous design is often self-defeating. If you present a professional and fluid design with a common-sense approach, the search engines, and customers, will act accordingly.

A portfolio of 'Flash' sites shows style over substance. Get your customers to what they want with a no-frills, fluid approach.

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